SI Publisher Gerald Pichlmair (left) spoke with NSAA President Mike Reizel at the Mountain Planet trade fair. © SI/Surrer

Management & Tourism, Specials

Mike Reitzell (NSAA) on the current state and trends in the USA.

Mike Reitzell, President of the National Ski Area Association (NSAA), speaks in an SI interview about the dynamics in the US ski market, ski subscription models, youth development, and how mountain resorts are becoming fit for the future.

Thomas Surrer

6. May 2026

Season Results and Market Dynamics

SI: Current figures – as of May 6, 2026 – show a decline in skier visits for the 2025/26 season by nine million to 50.6 million skier visits. This is 9.1 percent below the ten-year average. How do you explain this?

Mike Reitzell: Colorado

Would you like to read more? Try out the SI+ premium offer!

Choose your subscription.

The first month is free.

SI+ annual subscription

The first week is free of charge, after that you will be charged €125 annually.

Annual fee.

Can be canceled annually.

Quality journalism for the cable car industry.

Benefit from the most important content for industry professionals at any time.

Get your SI+ annual subscription now.

SI+ monthly subscription

The first week is free of charge, after that you will be charged €12,50 per month.

Monthly fee.

Can be cancelled monthly.

Quality journalism for the cable car industry.

Benefit from the most important content for industry professionals at any time.

Get your SI+ monthly subscription now.

Management & Tourism, Specials

Mike Reitzell (NSAA) on the current state and trends in the USA.

Thomas Surrer

Season Results and Market Dynamics

SI: Current figures – as of May 6, 2026 – show a decline in skier visits for the 2025/26 season by nine million to 50.6 million skier visits. This is 9.1 percent below the ten-year average. How do you explain this?

Would you like to read more? Try out the SI+ premium offer!

Choose your subscription.

The first month is free.

You already have a subscription?

Great! Just log in to continue reading:

Management & Tourism, Specials

Mike Reitzell (NSAA) on the current state and trends in the USA.

Thomas Surrer

Season Results and Market Dynamics

SI: Current figures – as of May 6, 2026 – show a decline in skier visits for the 2025/26 season by nine million to 50.6 million skier visits. This is 9.1 percent below the ten-year average. How do you explain this?

Would you like to read more? Try out the SI+ premium offer!

Choose your subscription.

The first month is free.

You already have a subscription?

Great! Just log in to continue reading:

Related Posts