Traveling in the metaverse - with the Alps in the center: As of yet, this is a dream of the future. Image: Pixabay

Digitalisation & Innovation

Innovative Technologies: Service Enhancers in Alpine Tourism

Ambassador for the Future Jörg Eugster sees four major trends coming to Alpine tourism. They can serve as service enhancers, provided they are taken up by the ski resorts.

Thomas Surrer

2. December 2022

“Cash only” – Jörg Eugster still comes across this statement quite often in ski huts – and wonders: Why are Alpine tourism experts resisting digitalization?

The ambassador for the future sees innovative technologies as powerful service enhancers for the guest, and it is

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