{"id":12897,"date":"2021-02-15T20:32:44","date_gmt":"2021-02-15T20:32:44","guid":{"rendered":"https:\/\/www.simagazin.com\/uncategorized\/digitalisierung-ist-vision-digital-trends-nach-covid-19\/"},"modified":"2022-10-03T12:53:06","modified_gmt":"2022-10-03T12:53:06","slug":"digitalisierung-ist-vision-digital-trends-nach-covid-19","status":"publish","type":"post","link":"https:\/\/www.simagazin.com\/en\/si-alpin\/digitalisierung-ist-vision-digital-trends-nach-covid-19\/","title":{"rendered":"Digitalisation \u2013 actual &#038; vision: Digital trends after Covid-19"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-1\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-1 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-2\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><div class=\"page\" title=\"Page 33\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong><em>SI World<\/em><\/strong><em>: How will the Covid-19 years 2020 and 2021 be remembered in retrospect?<\/em><\/p>\n<p><strong>Gilberto Loacker:<\/strong> They will become a scar. The commercial loss, particularly in winter 2020\/21, will leave long-term, lasting economic damage.<\/p>\n<p><em>Which steps in digitalisation have been and will be accelerated or compelled since spring 2020, as a result of Covid-19?<\/em><\/p>\n<p>The digitalisation of all distribution channels (ski passes, railway tickets and more), digital queuing (waiting\/queuing) and digital bookings with service providers (such as restaurants, ski hire, ski school) will be greatly accelerated.<\/p>\n<p><em>What good examples of this can be found in Europe, as role models for destinations all over the world?<\/em><\/p>\n<p>With regard to digitalisation in sales, the new Jungfrau railway terminal in the Swiss village of Grindelwald is a particularly good example. The railway here intersects with two large cable cars, a car park, ski hire and various shops. The building was constructed to take digitalisation into account. Some guests are still served at tills but most are now handled digitally. There are online shops, app solutions and machines on site for self-service train tickets together with seat reservations, ski passes or mountain railway tickets, ski hire, parking tickets, table reservations for mountain restaurants on the Jungfraujoch and much more.<\/p>\n<p>Austria\u2019s Ziller Valley has created a shop &amp; app solution with the myZillertal app, for digital marketing of many services without the need for guests to queue for service providers. This includes ski passes, mountain railway products, experiences, ski hire, ski school, parking tickets, shuttle services, accommodation and similar provisions.<\/p>\n<p>In the Swiss village of Andermatt, new methods of digital queuing are being explored on the shuttle railways (G\u00fctsch Express gondola lift, Gemsstock aerial tramway). Guests can book entrance to a gondola and therefore do not need to wait when they arrive. As a result, those who are punctual can board conveniently. Anyone who turns up without a digital booking can join the waiting list digitally, by means of a QR code on site. With the allocation and online ticketing system in use since winter 2020\/21, Lower Austria\u2019s ski resorts are another excellent example.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-2 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 image-narrow-container gradient-container-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-3\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-3 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-4\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_3_4 3_4 fusion-three-fourth fusion-column-first\" style=\"width:75%;width:calc(75% - ( ( 20px ) * 0.75 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"cbp-qcustomelement- cbp-701880982\"><div class=\"custom-si-image \"><img src=\"https:\/\/www.simagazin.com\/wp-content\/uploads\/2021\/02\/33-SI-1_21-Gilberto-Loacker-600x900.jpg\" \/><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"width:25%;width:calc(25% - ( ( 20px ) * 0.25 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-2\"><div class=\"page\" title=\"Page 33\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Gilberto Loacker is a cofounder and president of Alturos Destinations (Skiline and more) with sites in Austria, Switzerland and France. www.alturos.com. Photo: Alturos<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-4 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 gradient-container-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-5\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-5 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-6\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><div class=\"page\" title=\"Page 33\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><em>Where and how could \u201cmore\u201d be done in terms of digitalisation?<\/em><\/p>\n<p>A \u201cfear\u201d of queues is something that people will not be able to shake off, even after Covid-19. Consequently, we need to make use of digital systems to avoid queues. Whereas they were previously a tolerated evil, queues have been regarded as an attack on health since Covid-19 and are now an absolute no-go. The interfaces with guests for ski pass sales, ski hire, ski school, restaurants etc. therefore need to be reconsidered and adapted.<\/p>\n<p><em>What is the vision of the ideal digital ski resort of the future?<\/em><\/p>\n<p>In a holiday destination, guests want holistic service. They want to be able to \u201cbuy\u201d and consume easily and conveniently, to have fun and to enjoy recreation. It makes no difference to them who is responsible for the service provision. This means we need to take a holistic view of guests\u2019 needs.<\/p>\n<p><em>Which specific steps should ski resorts and tourist destinations take to accelerate their digitalisation?<\/em><\/p>\n<p>Essentially, digitalisation needs to be taken seriously and classified as a top-priority project. As sufficient resources and skills are not generally available, collaborations should be established with neighbouring partner destinations, in order to pool strengths. This is demonstrated for example in Austria\u2019s Ziller Valley, the cantonal tourism marketing of Valais in Switzerland and the Swiss sales project Graub\u00fcnden360.<\/p>\n<p>It is important not to underestimate the technical and organisational complexity of the systems required. As such, we recommend choosing digitalisation partners who are able to develop and operate destination-wide digital sales systems.<\/p>\n<p><strong>The interview was conducted by Oliver Pichler<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-6 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Covid-19 is fuelling digitalisation. For ski resorts and tourist destinations worldwide, where is digital development heading? In an interview with SI: Gilberto Loacker from Alturos Destinations.<\/p>\n","protected":false},"author":12,"featured_media":12220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[177,230,171],"tags":[],"_links":{"self":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/12897"}],"collection":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/comments?post=12897"}],"version-history":[{"count":4,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/12897\/revisions"}],"predecessor-version":[{"id":12899,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/12897\/revisions\/12899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media\/12220"}],"wp:attachment":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media?parent=12897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/categories?post=12897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/tags?post=12897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}