{"id":22736,"date":"2022-01-12T07:18:24","date_gmt":"2022-01-12T07:18:24","guid":{"rendered":"https:\/\/www.simagazin.com\/?p=22736"},"modified":"2022-01-12T07:27:19","modified_gmt":"2022-01-12T07:27:19","slug":"changing-behavior-how-can-we-persuade-people-to-switch-to-public-transport","status":"publish","type":"post","link":"https:\/\/www.simagazin.com\/en\/si-urban-en\/topics-urban\/cities\/changing-behavior-how-can-we-persuade-people-to-switch-to-public-transport\/","title":{"rendered":"Changing behavior &#8211; How can we persuade people to switch to public transport?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-1\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-1 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-2\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Behavioural scientist Elisabeth Oberzaucher describes the type of person at the centre of the transport revolution as \u201chomo urbanus\u201d. The University of Vienna scientist knows that the mobility behaviour of city dwellers is generally given little consideration but rather determined by instinct.<\/p>\n<p>\u201cPeople are energy optimisers. For them to switch to public transport, the car needs to be really out of the way,\u201d Oberzaucher says. Moreover, people do not want to think; the ticketing and transport system therefore needs to be simple and intuitive to use.<\/p>\n<p>\u201cThird: people are creatures of habit and risk-averse; they always find a tried and tested means of transport \u2018better\u2019 than an experiment,\u201d the researcher notes. However, the coronavirus crisis and its watersheds could be a unique opportunity to change mobility behaviour.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-2 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 image-wide-container gradient-container-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-3\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-2\"><div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Smart mobility ticketing can persuade people to switch to public transport. Photo: FAIRTQ<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-3 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-last gradient-column-4\" style=\"width:83.333333333333%;width:calc(83.333333333333% - ( ( 20px ) * 0.83333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"cbp-qcustomelement- cbp-643705519\"><div class=\"custom-si-image \"><img src=\"https:\/\/www.simagazin.com\/wp-content\/uploads\/2021\/11\/Bildschirmfoto-2021-11-19-um-20.07.59-600x453.png\" \/><\/div><\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-4 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 gradient-container-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-5\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-5 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-6\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Storytelling instead of bans<\/h3>\n<p>Push and pull remedies are required in equal measure here, according to Oberzaucher: \u201cIt won\u2019t work without applying pressure and raising awareness. The benefits of local public transport needs to be clear, so that people will change their mobility behaviour.\u201d Through children especially \u2013 and with adult relatives \u2013 a lot can be achieved with play, fun and prizes.<\/p>\n<div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>By contrast, compulsion is a poor adviser. \u201cBans on car driving work quickly but not sustainably. It is better to use storytelling that convinces people,\u201d the behavioural scientist says. Learning by doing is always better than learning by teaching.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-6 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 image-wide-container gradient-container-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-7\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-4\"><div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Wiener Linien hopes to change people\u2019s mobility behaviour with demand-based frequency. Photo: Wiener Linien<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-7 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_5_6 5_6 fusion-five-sixth fusion-column-last gradient-column-8\" style=\"width:83.333333333333%;width:calc(83.333333333333% - ( ( 20px ) * 0.83333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"cbp-qcustomelement- cbp-1040158172\"><div class=\"custom-si-image \"><img src=\"https:\/\/www.simagazin.com\/wp-content\/uploads\/2021\/11\/Bildschirmfoto-2021-11-20-um-15.18.21-600x245.png\" \/><\/div><\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-8 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 gradient-container-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-9\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-9 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-10\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><div class=\"page\" title=\"Page 44\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Installing app, changing behaviour<\/h3>\n<p>This \u201clearning by doing\u201d can be achieved for example through smart mobility ticketing. As What passengers actually want is not to buy a ticket but rather simply to travel; they see buying a ticket as a necessary and often highly complex evil.<\/p>\n<p>Consequently, intelligent systems are needed, which deal with the complexity for themselves \u2013 and do not pass it on to passengers. Manufacturers such as FAIRTQ and HACON offer ticket solutions that stand out for their simplicity, targeted digital marketing, third-party financing and new pricing mechanisms.<\/p>\n<div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The check-in\/check-out apps specifically combine a customer- friendly, intuitive user interface with smart algorithms that make buying a ticket much easier. \u201cTheir simple use means that passengers can travel easily, with no prior knowledge of local fares and zones,\u201d Gian-Mattia Schucan, CEO of FAIRTQ, reports.<\/p>\n<p>On their smartphone, passengers click Start at the start and Stop at the end of their journey. Location data are collected during the trip. If passengers forget to check out, the app reminds them and filters out parts of the journey that are not on public transport.<\/p>\n<p>\u201cThe automatic best-price system always calculates the optimal fare combination, and passengers no longer need to worry about having the right ticket,\u201d Schucan says. He believes that, on the basis of the user friendliness, 40 percent of app users would use public transport more often.<\/p>\n<div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h3>Further triggers<\/h3>\n<p>This is achieved not least through transparent, proactive information. \u201cCustomers are automatically sent data on vehicle occupancy, correct choice of routes, disruption and other notifications, rather than having to search for the information for themselves,\u201d HACON Account Manager Sohejl Wanjani explains. The app enables passengers to make reliable and smart decisions.<\/p>\n<div class=\"page\" title=\"Page 45\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Another important role is the one played by geofencing. Here, advertising for promotional tickets is shown on the basis of time and location, for example to persuade people to use the mode of transport at off-peak times.<\/p>\n<p>\u201cIf passengers check in during a set time window, they automatically receive a discount,\u201d Schucan says. Third-party financing is also possible, for example so that companies buy tickets for their staff\u2013afurthertriggerforpeopleto change their mobility behaviour.<\/p>\n<\/div>\n<div class=\"column\">\n<h3>Offer design<\/h3>\n<p>For smart mobility ticketing to have an impact, the service needs to be right; without an attractive offer, even easy ticket purchasing with a simple price structure will not bring in the passengers. \u201cFurthermore, using public transport is not a question of price: a fare reduction is not critical to the switch away from the car,\u201d Gu\u0308nther Steinbauer is convinced.<\/p>\n<p>The boss of Wiener Linien sees offer design as the key to changing mobility behaviour. In the Austrian capital, his company operates one of the world\u2019s most efficient public transport networks. \u201cOur frequency is based not on time but rather on demand,\u201d Steinbauer summarises the strategy.<\/p>\n<p>Moreover, the connections are optimised according to prioritised transfer links and the provision is aligned with events. \u201cDuring rush hour, calculated vehicle occupancy should be no higher than 65 percent. We employ relief routes to achieve this,\u201d Steinbauer explains.<\/p>\n<p>By contrast, a basic service is offered at off-peak times and at the weekend. \u201cThe nearest stop is no more than 500 metres away and minimum standards are guaranteed when it comes to frequency,\u201d the Wiener Linien boss says.<\/p>\n<p>His conclusion: For a real change in the mobility behaviour of \u201chomo urbanus\u201d, public transport needs to be reliable, punctual, fast, comfortable and frequent. ts<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-10 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most beautiful cable car, the best bus and the greatest tram can only ever be useful if they are also accepted by the people. But how can politics and transport experts persuade the general public to switch from the car to public transport? From the Salzburger Verkehrstage conference, here are a few ideas from the perspective of science, transport operators and ticket providers.<\/p>\n","protected":false},"author":2,"featured_media":22143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[187,255,188],"tags":[],"_links":{"self":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/22736"}],"collection":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/comments?post=22736"}],"version-history":[{"count":1,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/22736\/revisions"}],"predecessor-version":[{"id":22737,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/22736\/revisions\/22737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media\/22143"}],"wp:attachment":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media?parent=22736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/categories?post=22736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/tags?post=22736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}