{"id":26994,"date":"2022-03-23T00:15:30","date_gmt":"2022-03-23T00:15:30","guid":{"rendered":"https:\/\/www.simagazin.com\/uncategorized\/coworkation-im-alpenraum-neue-studie-zeigt-hohes-potenzial\/"},"modified":"2022-04-05T06:43:59","modified_gmt":"2022-04-05T06:43:59","slug":"coworkation-im-alpenraum-neue-studie-zeigt-hohes-potenzial","status":"publish","type":"post","link":"https:\/\/www.simagazin.com\/en\/si-alpin\/topics\/management-tourism\/coworkation-im-alpenraum-neue-studie-zeigt-hohes-potenzial\/","title":{"rendered":"Cowork action in the Alpine region \u2013 new study shows high potential"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-1\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-1 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-2\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>Coworkation &#8211; the combination of coworking and vacation &#8211; is a sustainable new work concept for the economy of the entire Alpine region.<\/p>\n<p>These data emerge from the first Alpine-wide study on the potential for coworking, which was conducted on behalf of the CoworkationALPS association. The respondents&#8217; experiences to date with the combination of vacation and collaborative work are predominantly positive.<\/p>\n<\/div><style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:#f9f9fb;border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><h2>The most important results<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<ul>\n<li>Exchange, inspiration and the combination of vacation and work are main motives for coworking<\/li>\n<li>60% of the surveyed employees can imagine doing coworkation<\/li>\n<li>90% of employees and 86% of companies would choose the Alpine region as a target destination for coworking<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><h3>Coworkation and business travel<\/h3>\n<p>Throughout the Alpine region &#8211; especially in northern Italy &#8211; the awareness and willingness for coworkation is high. The main motives of working people are primarily exchange and inspiration, as well as breaking away from everyday life and an increase in motivation.<\/p>\n<p>From a company perspective, various aspects are prerequisites for offering coworking: A suitable technical infrastructure on site with a reliable Internet connection, protection under labor law, and a clear agreement between employer and employees.<\/p>\n<p>Companies are generally open to combining traditional business travel and MICE services with a coworking facility; more than 80 percent can imagine such a link.<\/p>\n<p>Among the employees surveyed, the figure is between 78% and 83%, depending on the sector. In order to activate the full potential, more educational work is needed among employees, as well as among managers &#8211; especially with regard to the (labor) legal protection of coworkations.<\/p>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-2 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container gradient-container-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1164.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column gradient-column-3\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type='text\/css'>.reading-box-container-2 .element-bottomshadow:before,.reading-box-container-2 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-2\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:#f9f9fb;border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><h2>About the study<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>The study is the first alpine-wide survey on coworkation potentials. It was conducted by the tourism marketing agency Saint Elmo&#8217;s and the European Tourism Institute (ETI) on behalf of the CoworkationALPS e.V. association. An online panel survey was conducted among the German-speaking population and German-speaking companies in the DACH region + Northern Italy between mid-November and early December 2021. 2,728 professionals whose work is not location-based were surveyed. This corresponds to about 92% of all professionals in the target group. 676 companies whose employees can work regardless of location were also surveyed. The aim of the study was to determine the work situation, the experience with coworking and coworkation and the potential for the Alpine region for this. In addition, the effectiveness for MICE offers was explored. Other partners of the study are the Standortagentur Tirol, Tirol Werbung, SMG Standortmarketing-Gesellschaft Landkreis Miesbach mbH, IDM S\u00fcdtirol, Allg\u00e4u GmbH and Tourismus Oberbayern M\u00fcnchen e.V.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-3 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 gradient-container-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first gradient-column-4\" style=\"width:16.666666666667%;width:calc(16.666666666667% - ( ( 20px ) * 0.16666666666667 ) );margin-right: 20px;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-4 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last gradient-column-5\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 20px ) * 0.66666666666667 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><h3>Tourism in the off-season<\/h3>\n<p>Coworkation offers not only variety in everyday working life and the integration of New Work, but also a perspective for rural regions.\u00a0 Vacant buildings can be used efficiently and tourism businesses can offer their premises in the off-season.<\/p>\n<p>The CoworkationALPS association serves as a platform for networking providers, companies and employees.<\/p>\n<blockquote>\n<p>&#8220;As an association, we want to communicate how coworking and coworking can be successfully implemented in the world of work and tourism and show that it also offers a possible solution to the vacancy issue in communities,&#8221; says Veronika Engel, chairwoman of CoworkationALPS.<\/p>\n<p>&#8220;Tourism providers rival each other for a limited time budget per year. Coworkation is basically a &#8216;365-day thing&#8217; &#8211; so the market potential arises mathematically alone.&#8221; Coworkationists feel a stronger sense of place and demand less perfection. They are more concerned with community, i.e. away from the quick consumption of leisure spaces to integrative forms of temporary coexistence,&#8221; adds Georg Gasteiger, owner of Mesnerhof-C in Steinberg in Tyrol and member of CoworkationALPS.<\/p>\n<p>&#8220;Rural areas in particular, with the opportunity to spend time in nature, are in high demand. A coworkation thus brings benefits for all parties involved,&#8221; emphasize study authors Jurri\u00ebn Dikken of the European Tourism Institute (ETI) and Verena Feyock of St. Elmo&#8217;s Tourism Marketing.<\/p>\n<\/blockquote>\n<\/div><style type='text\/css'>.reading-box-container-3 .element-bottomshadow:before,.reading-box-container-3 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-3\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:#f9f9fb;border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><h2>About CoworkationALPS<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>The CoworkationALPS association is a contact, expert, communication platform, consultant and mediator on the subject of coworking in the Alpine region. Members are tourism actors, hosts, regions, municipalities and associations. This Interreg project is co-funded by the European Regional Development Fund in the project area Austria-Bavaria.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-5 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coworkation, the combination of vacation and work, is becoming increasingly popular and offers solutions to counteract vacancies in rural areas.<\/p>\n","protected":false},"author":2,"featured_media":26379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[178],"tags":[],"_links":{"self":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/26994"}],"collection":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/comments?post=26994"}],"version-history":[{"count":3,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/26994\/revisions"}],"predecessor-version":[{"id":27010,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/26994\/revisions\/27010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media\/26379"}],"wp:attachment":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media?parent=26994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/categories?post=26994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/tags?post=26994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}