{"id":9519,"date":"2020-11-03T11:16:14","date_gmt":"2020-11-03T11:16:14","guid":{"rendered":"https:\/\/www.simagazin.com\/?p=9519"},"modified":"2020-11-03T11:16:14","modified_gmt":"2020-11-03T11:16:14","slug":"changed-working-world-creates-new-tourist-offers","status":"publish","type":"post","link":"https:\/\/www.simagazin.com\/en\/si-alpin\/edition\/si-2-2020-en\/changed-working-world-creates-new-tourist-offers\/","title":{"rendered":"Changed working world creates new tourist offers"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container gradient-container-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1164.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-flex-column gradient-column-1\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-1 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column gradient-column-2\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>After a confusion of daily travel warnings, high hopes for the winter season have once again been shattered \u2013 the B\u00d6TM top seminar took place under amidst alarming signs for the sector. \u201cTo book or not to book, that is the key question guests are asking,\u201d future expert Dietmar Dahmen summarised in the style of Shakespeare. There is great uncertainty. Many things will be completely reconfigured after the crisis. According to Dahmen, the new normal will not represent a return to pre-Covid tourism. Destinations therefore need to develop new structures now. With the installation of a task force, the Austrian National Tourist Board is investigating initial steps in this direction. We want to support the existing structures by introducing a digital task force comprising tourism professionals, lawyers, data specialists &#038; tech. providers, to facilitate a quicker, nationwide, joint response in crisis situations,\u201d said Reinhard Lanner from the Austrian National Tourist Board.<\/p>\n<p>For digitalisation, the coronavirus crisis is acting like fuel on the fire. According to Olaf Nitz from Saint Elmo\u2019s Tourism Marketing, the tasks of tourism professionals are becoming increasingly diverse. \u201cStop thinking in classic summer and winter campaigns! That makes sense in an advertising reality that relates to print or TV campaigns but the strategy doesn\u2019t work online,\u201d Olaf Nitz warns.<\/p>\n<p>Tourism professionals need to use data management and personalised content that can be customised to each guest. \u201cThe entire customer journey has to be personalised,\u201d Nitz says. Implementation is technically feasible and it works by means of tracking concepts, retargeting and data management. \u201cThe Austrian National Tourist Board has undertaken pioneering work here and is providing destinations with potential guests.\u201d However, Nitz sees a substantial backlog in the destinations.<\/p>\n<\/div><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-2 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_6 1_6 fusion-flex-column gradient-column-3\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">.fusion-builder-row .fusion-layout-column.gradient-column-3 .fusion-column-wrapper:before {content: \"\"; position: absolute; width: 100%; height: 100%; top: 0; left: 0;z-index:-1;background: -webkit-gradient(linear, left top, right top, from(), to())!important;background: -webkit-linear-gradient(0deg, , )!important;background: -moz-linear-gradient(0deg, , )!important;background: -ms-linear-gradient(0deg, , )!important;background: -o-linear-gradient(0deg, , )!important;}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>70 tourism managers from all over Austria discussed ways out of the crisis. The three-day B\u00d6TM (federal association of Austrian tourism managers) top seminar took place live, under comprehensive coronavirus conditions.<\/p>\n","protected":false},"author":3,"featured_media":9520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174],"tags":[],"_links":{"self":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/9519"}],"collection":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/comments?post=9519"}],"version-history":[{"count":3,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/9519\/revisions"}],"predecessor-version":[{"id":9524,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/posts\/9519\/revisions\/9524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media\/9520"}],"wp:attachment":[{"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/media?parent=9519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/categories?post=9519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simagazin.com\/en\/wp-json\/wp\/v2\/tags?post=9519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}