Hiking at Nassfeld (AUT):
16 routes begin at the mountain station, 10 end here.
Management & Tourism
From follower to cash cow: The potential of cable car hiking
Hiking is booming. How can the cable car industry profit even more from this trend? For hikers, too, the key is to present enticing arguments and offers in a clear and clever manner.
17. July 2024
„We can hike where there are no cable cars. That‘s why hiking doesn‘t give us a unique selling point,“ is still one of the killer arguments in discussions about whether cable car companies should actively engage with hiking or not.
However, it would be easy and relatively
