(FLTR:) Erich Egger, Chairman of Schnittenhöhenbahn AG, Isabella Dschulnigg-Geissler, Executive Officer of Saalbacher Bergbahnen GmbH, and Norbert Karlsböck, Chairman of Gletscherbahnen Kaprun AG look in the new winter season with optimism. Photo: Neumayr / Zeilinger
Formula for succes
Evalution & Investment!
New offering to kick off the upcoming season at three large Pinzgau ski resorts.
What connects the three large Pinzgau ski resorts Schmitten in Zell am See, Skicircus Saalbach-Hinterglemm-Leogang- Fieberbrunn and Kitzsteinhorn/ Maiskogel in Kaprun is not only their cooperation in the form of a shared season ski pass Ski Alpin Card, but especially their common objective – to maintain and further enhance their long-term position in an international competition as a top alpine ski region. This was also the reason why large investments have been made to further modernize and expand the existing ski lift network.
New facilities, such as the Maiskogelbahn (to be launched in December of this year) in Kaprun, now enable also less experienced skiers to reach the family-oriented mountain resort effortlessly. Thanks to the shared Ski Alpin Card, the region is becoming increasingly more compact also from the visitor’s prospective. Thus, all the key requirements for visitor satisfaction, as shown by the outcome of a survey, seem to have been met.
The money invested in ascending assistance should ensure shorter waiting times and further linkage of the three Pinzgau ski resorts, thereby responding to the demands that visitors expressed during a survey. Photos: 2018 Tourismusverband Saalbach Hinterglemm
Assuring quality through evaluation
8,800 visitors were asked about their experience at the three ski resorts in a survey conducted last winter. The resort operators had every reason to be pleased with the very positive participant feedback. But the purpose of such a survey is not just to inflate one’s own self-image but, first of all, to gain insight into visitors’ wishes. The survey showed that the size of the ski resort is their no. 1 criterion.
Snow guarantee, with 39 percent, was third on the list after the quality and variety of ski slopes. The three ski resorts do their utmost not only to respond to these demands but to further improve their offer by working together, interconnecting with one another, and assuring reliable and comprehensible artificial snow coverage to complement the glacier’s natural offer. To this purpose, three important cableways have been modernized, new snow-making facilities built and each of the three ski resorts has prepared diverse new offers and events for the upcoming winter season.
“These investments are very important as they make a significant difference in terms of how satisfied the visitors are with their stay at the ski resort. The quality of the slopes, convenience of the ski lifts and diversity of the offer greatly influence whether or not the guest recommends the resort to others,” explains Norbert Karlsböck. The three resorts closed the last snow rich winter season with a 6-percent surplus on skier days and a turnover of some 160 million euros for the entire region. Of that, 108.5 million euros will be re-invested by the alpine cableways during the upcoming winter of 2018/19.
One pass for three ski resorts
“The Ski Alpin Card unifies 408 kilometers of ski slopes and 119 cable cars and lifts, offering visitors a unique winter sports network. With the season ski pass, valid for over six months (from October 13, 2018 to May 1, 2019), and thanks to the glacier and highly-modern snow-making facilities, visitors also have a 100 percent snow guarantee,” emphasizes Dr. Erich Egger, Chairman of the Schmittenhöhebahn AG. The project Ski Alpin Card has already established itself over the past few years. The resorts’ great offer fully meets the top 3 visitor wishes as revealed by the survey.
To set the mood for the upcoming winter season, snow balls have been brought directly from the glacier. Photo: SI/Mair
Look into the winter
After the successful winter and summer seasons of 2017/18, the three large Pinzgau ski resorts Schmitten in Zell am See, Skicircus Saalbach-Hinterglemm-Leogang- Fieberbrunn and Kitzsteinhorn/ Maiskogel in Kaprun are entering the winter season 2018/19 with confidence. “We are looking ahead with optimism. Our offer is finely-tuned to demand as the guest survey and recent figures demonstrated.
Our aim as the Ski Alpin Card ski resorts is to maintain our position among the leading winter sports destinations. We can achieve this by further expanding our offer, maintaining high quality and standards of services and with new cableways that will connect our individual ski resorts into one large resort. Only then can we fulfill the expectations of our guests, get them to return as regulars, and contribute to the international development of merged winter sports regions,” says Isabella Dschulnigg-Geissler.