Best practise ,,Ski Amade":
Industry trends in Austria
With its 25 ski resorts, 270 cable cars and ski lifts and 760 kilometers of ski slopes, Ski amadé belongs to one of the largest ski region networks in Austria. For years, Ski amadé has been setting trends that reach far beyond the alpine regions with its ideas and investments.
2017/2018 was a record-breaking season for Austrian ski regions. With 52 million first entries and a record turnover of 1.4 billion euros, the Austrian cableways recorded their best winter ever, giving them control over one sixth of the world market. An important player is Ski amadé – with 25 ski towns, 270 cable cars and ski lifts and 760 kilometers of ski slopes, it is the largest ski region network in Austria.
“The 2017/18 winter season with its good distribution of holidays, abundance of snow and early Easter helped us to a 253.5 million euros of turnover, eight million skier days and 7.5 million overnight stays,” summarizes Ski-amadé’s president Georg Bliem. But the season’s success is also the result of numerous investments we made in the previous years – an average of 54.25 million euros per season. Ski amadé invested the money especially in new snow-making facilities.
More than 4,000 snow-making machines currently produce 15 million cubic meters of snow per season. 684 kilometers of ski slopes, i.e. more than 90 percent of the ski slope surface, can be covered with man-made snow. It takes 170 employees and 120 snow groomers to do this job and prepare the ski-slopes. And Ski amadé invests further – this year especially in new cableways.
As is usual in the alpine regions, new installations are mainly built to replace existing ones, as environmental policy stops plans for new development of ski slopes. “We will have invested a total of 108 million euros this year – a new record,” observes Veronika Scheffer, Ski amadé board member. Apart from new installations, Ski amadé also invests in the hotel industry (more than 5,200 hotels) and gastronomy (more than 260 ski huts), as well as in innovative offers and services.
Taste Ski amadé
The highest-situated farmer’s market in the Alps, advertised under the label TASTE Ski amadé, with 30 market stands at altitudes of up to 2,700 meters, represents one of such innovative offers. Scheffer emphasizes: “This year, we also offer the Enjoyment Ski Routes for the first time. You can enjoy cool insider tips and culinary highlights along these routes, there are always at least two in every region.” Another offer, packaged as “Skiing and Wine”, is available at more than 20 hotels, with wine tasting and gondola dinners. Clearly, the target group for these offers are skiers who look for enjoyment and relaxation.
Culinary ski tours are a new big trend in Austrian ski resorts. Photos: Ski Amadé
Ride Ski amadé
As to younger and more active target groups, the five Austrian ski regions, Salzburger Sportwelt, Schladming-Dachstein, Gastein, Hochkönig and Grossarltal, have introduced RIDE Ski amadé.
Nine snow parks, 14 fun slopes and fun crosses, children’s land, training lifts, timedmeasured sections and free ride tours are available to children, youth and thrillseeking adults.
Along with family-friendly tariffs and special offers, such as the “Mini Ski Weeks” and “Cash4Tricks”, Ski amadé wants to ensure that winter sports in Austria will always have a future.
With Mini Ski Weeks, children can receive seven overnight stays, a children’s skiing course, children’s rental ski and children’s ski pass for only 100 euros.
With Cash4Tricks, snow park users get five euros for each successful jump or trick from a jury of experts.
Adventure package “made my day”
For adults, Ski amadé offers bookable adventure packages. Small groups of a maximum of twelve participants can experience many exciting events, such as ski guiding, ski-yoga, breakfast in a gondola or a gourmet-safari under the label “made my day”.
App and online shop
There is one new thing that Bliem is especially excited about: “Ski amadé is getting a brand new app for the 2018/19 winter season.” The app “Ski amadé Guide” contains photorealistic 3D cards. These are georeferenced so that the app can show the skier--while skiing—his exact location at that moment. “The new app also offers region-related information, e.g. on huts or various attractions, webcam pictures, ski lift opening times and much more, of course. All this information is also available through smart ski goggles,” explains Bliem.
Free WLAN network, which is available throughout Ski amadé at the top and valley stations, also enables the skiers to go on line at any time. Ski amadé is also a pioneer when it comes to ski pass purchases. You can purchase a ski pass in the new online shop and have it delivered by post for free in advance, before the holidays,” explains Georg Bliem. And whoever still has the key card in his ski jacket from last year, can simply recharge it through his computer or smartphone. ts