Since 1970, the Alpine Association actively campaigns for clean mountains. The initiative “Clean Mountains” was founded in 2009. Photo: Austrian Alpine Association/B. Reirer
Initiative Clean Mountains: 10 years of „green“ success
The Austrian Alpine Association and the soda producer Almdudler campaign for clean Alps.
A number of pictures showing mountains covered with snow circulated the world this past spring, one of them Mount Everest.
Every year, tons of packaging and thrown away and damaged equipment is collected and brought down from the world’s highest mountains alone.
To help minimize such situations in the Alpine region, the initiative “Clean Mountains” was founded ten years ago.
Throughout this period, the Austrian Alpine Association and the family business Almdudler have been actively campaigning for the protection of the Austrian Alps.
The goal is to build awareness in the minds of visitors who come to enjoy nature but, unfortunately, do not always respect the highest principle: “What is brought uphill must be taken downhill.”