How do Americans and Chinese behave on an alpine ski holiday?
According to the latest studies by Austrian National Tourist Office (Österreich Werbung) on winter guests from the USA and China, 60 percent of surveyed American winter sports enthusiasts are already interested in a ski holiday in Europe. Among the Chinese respondents, a similar outlook for the future is emerging. Here are the details.
UK & Europe join Forces: Snowcentre and SnowWorld merge to lead indoor snowsports
The new group will operate in five countries and aims to launch the world’s largest ski school. A closer look at the deal.
HTI expands into the USA: HKD Snowmakers becomes part of the group
HKD Snowmakers is one of the market leaders in snowmaking systems in the USA and Canada and is now becoming part of the HTI Group. Most recently, the company generated revenues of around 60 million US dollars and currently employs about 80 people. What are the companies expecting from the collaboration?
French ski resorts: record investment – but for what?
In 2024, French ski resorts invested a total of 568 million euros. That amounts to 34 percent of their net revenue. Where did this record sum go – and is there a trend emerging?
Italian Ski resorts measures against overtourism
In light of increasing visitor numbers, Italian ski resorts are increasingly focusing on targeted measures to sustainably manage tourism development.
Industry dispute: Ski season passes
Not everyone in central europes ski resort industry likes this move: Gstaad (Switzerland) have joined the Magic Pass. CEO Matthias In-Albon explains the decision, discusses the relationship with other alliances – such as the Epic or Ikon Pass – and responds to critics.