© Valentin Luthiger

Management & Tourism

Mike Goar: “Europe hast great potential!”

Why is the global ski resort operator Vail Resorts investing in Switzerland? How is the company avoiding “Americanization“? And are there any other ski resorts on the shopping list? Mike Goar, COO Vail Resorts Switzerland, talks with the SI magazine about strategies and challenges.

Johanna Janisch

1. October 2024

SI Magazine: Mr. Goar, why is Vail Resorts investing in Switzerland of all places? Are other countries not interesting?

Mike Goar: Vail Resorts takes a disciplined approach to acquisitions. We look for resorts that are complementary to our existing network, and not

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