These are challenging times, but those who do not shy away from them, but tackle them proactively, can grow from them. This has also been demonstrated in LAAX: Thanks to a new, digital app from Pricenow, which predicts visitor numbers, and by switching ticket sales to online only, the ski resort was able to meet the challenges of the winter season early on and provide its guests with a safe mountain experience.

The so-called Business Intelligence application analyzes and visualizes all ticket sales in LAAX. It thus provides a data-based decision-making basis which, among other things, enables capacity management in the winter sports area.

It is possible to track in real time how many people have a valid lift ticket for a particular day – including multi-day tickets – and how many half-day and day tickets can still be released for sale.

It also provides information on how guests’ booking behavior is changing in light of current external conditions. On busy days, or as is currently the case during the sports holiday period, this data basis thus facilitates decisions on limitations and also enables resources to be optimized.