The London Cable Car went into operation in 2012 and has since become a popular leisure attraction. More than 15 million rides have been made since its opening. It allows to see the city from a different perspective and attracts especially younger people due to its “instagramability”. Through a sponsorship agreement with the airline Emirates Air Line, the latter also became the name giver. As this cooperation expires next June, the cable car is looking for a new partner for at least three years.

“We are looking for a creative, ambitious and innovative new partner to sponsor our cable car across the Thames” it says on their website. Deadline for the submissions is 18 February 2022.

You can find all the information here

Socially scenic

The growing digital footprint of the cable car has created an abundance of organic, user-generated content showing it in a positive, sunset-filled light. Instagram and TikTok posts alone reach around 2.7 million people a month, with engagement levels continuing to climb.