Mit dem Magic Pass sind fast 100 Skigebiete, davon 48 auch im Sommer, zugänglich. © Magic Pass

Management & Tourism

Industry dispute: Ski season passes

Not everyone in central europes ski resort industry likes this move: Gstaad (Switzerland) have joined the Magic Pass. CEO Matthias In-Albon explains the decision, discusses the relationship with other alliances – such as the Epic or Ikon Pass – and responds to critics.

Thomas Surrer

16. July 2025

The Gstaad ski resort have been part of the Magic Pass since early 2025 – an annual subscription starting at 419 Swiss francs offering unlimited access to nearly 100 ski resorts in Switzerland, France, and Italy – valid both in winter and summer.

This move gives new momentum

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