© Salzburg Research
Cities
Digital Nudging: How do you get people to be sustainably mobile?
Digital nudging motivates people to use more sustainable mobility options, such as switching from the car to cycling or public transport, or walking. The focus is on “soft interventions” that can be implemented digitally and work without restrictions or bans. A free handbook from Salzburg Research provides concrete recommendations for action and ideas for transport operators, authorities, and institutions.
12. March 2026
Local decision-makers in city administrations, transport planning, or public transport providers increasingly need and want to promote sustainable mobility – that is, walking, cycling, and using public transport (from buses to cable cars).
The aim is to reduce CO2 emissions,
